Category: Reputation Managment Schools

Online Reputation Management Solution for Private Schools

Bee Page One – The Total Reputation Solution for Private Schools

Perhaps more than their public and charter counterparts, private schools must maintain a positive image. Parents who choose this option pay a premium to ensure their children get the best education possible, and before making such a large financial commitment, they will do their homework. That includes looking up prospective private schools online to research and read what others have to say. What they find affects a school’s enrollment, budget and much more.

Savvy administrators and educators have turned to Bee Page One to make their private school’s reputation flawless. Even those factors over which your school has no control – like online attacks and negative feedback – can be managed with Bee Page One’s extensive cache of tools. Besides commanding the top spot in the reputation management industry, Bee Page One specializes in serving the education community.

Why do Private Schools Need Reputation Help?

Much like a city council member or other elected official, school leaders are public figures. Educators – especially administrators — are every bit as accountable to their stakeholders and the public in general. However, unlike those in government, these officials probably don’t have financial resources dedicated to building or protecting their online reputations.

Thankfully, the education field is starting to recognize the value of online image and treat it like the asset it is. One example, starting this year: The Association of California School Administrators have given superintendents, in template contracts, the option to add on Bee Page One’s reputation management services. This development speaks to the confidence the ASCA has in Bee Page One, as well a growing awareness of reputation’s role in education.

Here’s the reality: If private schools neglect their online presence, they suffer above and beyond any other type of school. Families will take their hard-earned dollars elsewhere. Schools may not get the funds to sustain popular programs or services, causing even greater hits to enrollment and revenue.

No one is better equipped than your school’s educators to say why the school deserves the best and brightest students and a high level of financial support. If you’re asking people to open their wallets and trust you with their children, you consistently must remind them why they should. That task includes making your voice louder than any detractors.

Bee Page One to the Rescue

For those not familiar with maintaining an online appearance, Bee Page One’s School Reputation Management Training is an ideal place to start. During a two-day virtual tutorial, held for up to three participants, educators will get a crash course on all of the concepts that will make their online efforts successful – and how to put them into daily practice.

School Reputation Management Training consists of six modules, progressing from the basics to more advanced skills. Throughout the process, participants will notice the training is designed to be easy to understand and implement. The course puts best practices at the forefront and breaks reputation management down into basic, predictable procedures – which any private school educator can master.

Your private school – like most educational institutions – probably operates at least one website and several social media accounts – including Facebook, Twitter and Instagram. The aim of School Reputation Management Training is to teach educators how to align all of their Internet activity – creating a brand that is well controlled, cohesive and easily identifiable to prospective students.

A large part of that process involves schools crafting a steady supply of their own content. If students were picked for a prestigious program, or a teacher earned recognition for excellence, those are the kinds of accomplishments a private school should broadcast – and will help send the right message in every online forum. Search engine optimization techniques explained in Bee Page One’s School Reputation Management Training will ensure such material appears at the top of page one results.

The course also will cover the fundamentals of your school’s digital footprint – the trail left behind by online activity – along with the basics of blogging, press releases, Power Point, video and various accounts/profiles. Other modules will delve into subjects such as website structure, email marketing and content strategy. Automated posting and tagging will be discussed as time-saving strategies to be used as your team gets comfortable with other skills.

A one-time investment of $4,600 cost for reputation management training called School Reputation Control, can give you peace of mind that your school’s good name is protected not just immediately – but well into the future. After training is complete, educators can have access to continuing support, such as help desk assistance, profile reviews for the school or individuals and more.

For a glimpse of what Bee Page One training can offer, and the many benefits schools can receive, request a free sample session online at beepageone.com.

Get the Online Page One Results Your Private School Needs

All private schools, and schools in general, want the same thing when it comes to their online profile: for every Google search to produce results that highlight their best attributes and portray them positively. However, if a school has even a single blemish in its record, that’s likely what searchers will see at the top of page one.

Negative content can take many forms – from news coverage of a minor incident that happened years ago to inappropriate social media commentary by students. Educators may assume that only restaurants or service businesses are effected by poor feedback, but schools are subjected to an even higher level of scrutiny. Families are turning increasingly to sites like greatschools.org to make decisions about their children’s education.

Nearly every school contends with these kinds of problems – but they need not be devastating with the right mitigation strategies in place. Bee Page One’s techniques can accentuate the positive and suppress the negative.

Private schools used to rely exclusively on word of mouth and printed materials to attract the right attention and hit their targets. Now the entire online realm is open to them, which brings both risk and reward.

With a proactive approach – and with Bee Page One as a partner – any private school’s reputation can reach its full potential.

By bpodemoReputation Management, Reputation Managment Schools, UncategorizedFebruary 28, 2018February 28, 2018

Online Reputation Management in Education: How Schools Can Set the Right Tone

Online Reputation Management in Education: How Schools Can Set the Right Tone

What message is your school trying to send?

Perhaps as an educator, you’ve never considered this question before, but have no doubt – with every communication online, your school community is telling the public who they are and what they stand for. Over time, as a communication history is established, so is a reputation that can be a school’s best asset — or its costliest liability.

Whether public, private or charter, educational institutions face the same challenges most companies do: How to get the word out, generate interest in their offerings and make stakeholders happy. Beyond just posting and providing information, schools also must ensure their message remains cohesive across platforms, departments and individuals, which is no easy task.

The Basics of Branding

The term “branding” most often is associated with the corporate world, but the concept is equally relevant for education. It refers to the process of standing out in a market, which is accomplished with a consistent message. Using effective branding, a school becomes easily identifiable among people it seeks to reach – and tells them what it can offer that another school can’t.

This concept will be unfamiliar territory for most educators, which is why they need expert guidance. Bee Page One is a trailblazer in the field of protecting and managing reputations, and hundreds of schools already have trusted its methods to achieve dramatic results.

Winning the War

Every day, educators are engaged in a fight they may not even be aware of — against misinformation, anonymous online attacks and other assaults on their online presence. While there’s no way to control what others do or say online, schools can shield themselves from the damaging effects – and Bee Page One can show them how. Its comprehensive training program and other services will put the power over your school’s image back where it belongs – with its leaders. Educators can learn best practices and put simple, predictable procedures in place to improve their ranking and enhance their profile.

In the battle for their good name, schools can consider Bee Page One their suit of armor.

School Reputation Control

With Bee Page One’s unique School Reputation Control service, any school can become the master of its own destiny – and own page one of the online search results. Any time someone enters your school’s name into Google, you want them to see glowing reviews and a wealth of other positive, accurate information. When people search for the best education options in your area, you want your school to appear at the top of their results.

That happens by implementing strategies that Bee Page One has perfected and school professionals can carry out. One tool in Bee Page One’s reputation rescue kit is Review Shield – a defense system that keeps negative reviews private until you’ve had time to address them. Review Shield also taps into the potential of your satisfied customer base, which often won’t leave feedback but is your greatest resource in acquiring four- and five-star reviews.

Why Bee Page One Training Works

If you polled a dozen people at your school about what they consider the school’s best attributes, or what makes it special, you’d likely get 12 different answers. Before your school can effectively communicate with the public, there must be consensus about what you want to say.

After completing Bee Page One’s Online Reputation Management Training for Schools, participants will be on the same page. They also will have an in-depth understanding of how to create and maintain their online brand. An effective strategy requires a multi-pronged approach of creating positive content, search engine optimization and other reputation management techniques, which have been shown to work particularly well for those in the education field.

If your brand message is successful, it serves as a call to action. Your audience will be inspired, motivated or convinced to become a member of your school community. To stand out in others’ minds, you must know what matters to them and show you can add value to their lives. Even more, you must supersede and contradict any information to the contrary.

A live, virtual two-day training with Bee Page One, held for up to three participants and tailored to educators, can set your school on the correct course. The instruction will cover a range of subjects, which will give your school an edge in all its endeavors. Some of the educational goals for attendees include:

Learning how to suppress negative feedback – pushing it to page two or three
Making the best use of all your school’s online information – and bringing it into alignment
Crafting an online content strategy that keeps your school’s postings fresh and relevant – and gives you control over your message
Posting content and measuring results automatically with free resources – reducing school staff’s time commitment

The training modules start with online fundamentals – including search engines and key word sets – and progress to automated posting and tagging, as well as content posting and scheduling. In between, the course will cover website structure, video, social media, your digital footprint and much more.

For an investment of $4,600, your school can have a reputation that brings pride to anyone associated with it – and the ability to keep it that way. Afterward, Bee Page One is available for support with updates, help desk advice and more.

Shifting Perception

Too many schools and educators see their online presence as a cause for stress or alarm. Bee Page One views it as an opportunity – to increase enrollment, foster relationships and achieve all manner of goals. The different perception is due to the value of knowledge and training – which Bee Page One can provide efficiently and affordably.

You and your school already have the traits to be an online standout. Bee Page One’s School Reputation Control can give you the skills to reach your fullest potential.

By bpodemoReputation Management, Reputation Management for School Principals, Reputation Management for School Superintendents, Reputation Management for Schools, Reputation Management Training, Reputation Managment SchoolsFebruary 27, 2018February 27, 2018

Reputation Management Training Charter Schools

Reputation Management Training Charter Schools: A Boon for Charter School Communications Directors

At any given moment, online searchers are forming impressions – about you, your school and whether they should associate with you – and acting on their findings. Researchers estimate that least 64 percent of people rely on search engines when deciding where to spend their money or place trust. As independent entities that rely on public demand, charter schools especially must build a strong online presence if they hope to survive and thrive.

The rapidly evolving field of online reputation management is intimidating – but you can count on Bee Page One to guide you. Besides being on the cutting edge of this field, Bee Page One also has developed a training system – School Reputation Control — that empowers charter school administrators and staff to take control of their own image.

Why Is Communications Director for Charter Schools Professional Development Necessary – and Beneficial?

How do you appear online? No longer can any school, business, organization or individual afford to ignore this question. HR managers make hiring decisions, consumers make purchasing decisions and parents make enrollment decisions based on Internet reputation.

Chances are your school has felt the harmful effects of negative feedback online – and you may not even realize it. Perhaps potential enrollees were put off by a poor review, or a prospective employee chose not to apply because she didn’t like what her research turned up.

And even if your charter school has stellar online standing today, it only takes a couple of bad results to lose up to 44 percent of searchers, according to one study. It’s not enough to polish one’s online appearance; actively maintaining it is essential.

Most school administrators and teachers – no matter how talented they are as educators – typically won’t know how to get a higher search engine ranking or counteract negative content. Even if a school is fortunate enough to employ a communications professional, a successful reputation strategy can’t be devised and executed by one person.

With its unique Online Reputation Management Training program, Bee Page One will show administrators and staff how to create an online appearance they’re proud of – and how to keep it.

Having a great page-one presence is far from magic; it’s accomplished through precise, targeted strategies that Bee Page One can help anyone master with its proven training. By putting these best practices in place, a school can take its content and ranking to the next level.

What Does Training Entail?

Whether you’re familiar with the basics or starting from scratch, Bee Page One’s Reputation Management Training for Schools will provide charter schools with the tools to make significant, measurable progress in numerous key areas. The School Reputation Control program breaks down the elements of managing an online reputation into simple, understandable concepts that clients can grasp and employ quickly. Plus, it will touch on processes that any school can automate – saving them time and effort.

Module 1 covers the fundamentals. Participants will learn relevant terms and definitions, how search engines operate, how to approach and understand local reviews, what their page-one search results reflect and much more. They will come away with knowledge of preferred search engine website platforms, optimization strategy and ranking algorithms.
Module 2 delves into best practices for content and branding, content creation and structure, brand messaging, crafting high-quality content for search engine optimization (SEO) and how to use tags and snippets to get noticed. Other topics include use/selection of keywords and blogging for SEO.
Module 3 explores your digital footprint, going over the various types of accounts and profiles, the process for posting content that is tagged for SEO and more. Other subjects this module will address are use of video and power point, doc versus PDF, articles versus press releases, Twitter and blogging.
Module 4 will give trainees an overview of website structure, website optimization, meta tags and descriptions, website tools, website optimization and meta best practices, among other subjects.
Module 5 discusses content strategy: How best to respond to reviews, engaging with stakeholders, raising site traffic with email marketing and more. This module also introduces Bee Page One’s Review Shield – a service that helps clients collect more five-star reviews while also protecting them from poor feedback until they’ve had a chance to address it.
Module 6 features instruction on subjects like content posting and tagging – as well as how to automate those processes.

What Does Training Cost?

For any charter school, a new expense must fit into the financial picture. For that reason, Bee Page One has choices to accommodate a variety of budgets. Services start at $4,600, and the range of offerings includes training, setup, first-year licensing and ongoing support. One popular option is a live, virtual, two-day training for up to three participants. On-site training is an additional $2,000, and subscription and license fees do apply. The first-year licensing fee of $3,600 gives customers unlimited access to the help desk for ongoing support, plus permission to use Bee Page One’s systems and methods with free updates, a subscription to Review Shield and monthly reporting for up to two projects.

Once trained, participants will have a solid foundation on which to build and improve their reputations. They will know how to create content that shows them in the best light – and how to make it more visible than anonymous attacks. They will see the potential for great reviews in their existing, happy clients. They will know how to coordinate all their online platforms to achieve a cohesive message about their brand.

Most importantly, they will have the skills – and the support — to reclaim their reputations from keyboard commenters. You have not only the right, but the duty, to ensure people looking at you or your school online get the right idea about who you are and what you have to offer.

Charter Schools Communication Director Training and Bee Page One – A Perfect Fit

Charter schools are unique entities, with both a private and public component. As such, they need a reputation management strategy that is also different – and tailored to their specific needs and challenges. Bee Page One already has improved over 1,900 reputations and of satisfied hundreds of customers.

Invest in your future. Contact Bee Page One today and discover how School Reputation Control can make all the difference for your charter school.

By bpodemoReputation Management Training, Reputation Managment SchoolsFebruary 16, 2018February 16, 2018

REPUTATION MANAGEMENT FOR CHARTER SCHOOLS

Reputation management and reputation marketing involves growing your reputation online and using the testimonies and reviews to earn the trust, as well as gain the attention, of other potential users clients and customers. People will always patronize businesses or services they trust and 98% of students and their parents will go online to read about the charter school before visiting the campus or making a final decision to enroll.

On the other hand, a charter school is an independent public school with significant flexibility, in return for higher accountability and performance. They operate with freedom, unlike the district public schools. Furthermore, they exhibit performance in the areas of academic achievement, organizational stability, and financial management.

If charter schools want to dominate the market of education and position themselves as the market leader, then employing reputation marketing must be a major tool to use.

Here are ways in which charter schools can take advantage of reputation management for charter schools online;

Develop their record of five-star reputations with online reviews – One of the best ways that charter schools can use to achieve this is by developing their professionally designed review postcards, which they can send out to their users to receive five-star reviews to boost their reputation.
Embark on marketing your reputation as a school – Charter schools must market their reputation to their users. Social media platforms, website hosting, and email marketing are various forms to market reputation. They can use social media marketing for video reviews showcasing their achievements, reviews, and accomplishments, as well as build and market their website. The use of email marketing can also help in getting positive reviews from their service users, which increases trust and give them market leads. As these reviews and reputations are posted continuously on social media platforms, the performance of charter schools can reach more families and potential users.
Create and manage a reputation management and marketing culture – This must be a continuous process for charter schools. By being aware of what people are searching for as well as the reviews from them, charter schools can maintain the reputation they have created while managing any bad image. Thus, maintaining relevance.

In Conclusion

Reputation marketing is everything for charter schools as there is a combination of reputation management and brand marketing, which will put them in the constant purview of the users, increase patronage and spread its impact across the society.

By bpodemoReputation Managment SchoolsNovember 19, 2017November 19, 2017

Bee Page One

4.8

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Scott Nanik

15:21 13 Mar 18

Excellent service, my reputation professionally updated online.

Gem McDowell

03:13 19 Feb 18

I have found this company to have the most cutting edge planning, analysis and implementation when it comes to the ins... and outs of marketing ones's website and addressing one's reputation on the internet. I would highly recommend this company to all businesses whether a sole proprietorship or a company with 10,000 employees.read more

Alex Crigler

18:34 31 Jul 17

Robert and his team have done an awesome job for our company in a very short amount of time! I would highly recommend... Bee Page One!read more

Kenneth Haynes

17:52 30 Jun 17

We are very pleased with the results from Robert and Bee Page One. He is very responsive to your needs as a company. ... Our reviews are better than ever and our page is at or near the top of every search. The review management has gotten the silent but happy customers to reach out and actually give reviews. Thank you!read more

Christine Pollman

22:26 29 Jun 17

I would highly recommend this service to any small business owner! Robert took the time to understand my business and... diligently developed a strategy for my company. As a result of my website, integrated social media applications, review enhancement and search engine optimization, I am now receiving orders from all over the country!read more

David Thereault

20:23 29 Jun 17

Ive been using Bee Page One for my website and online marketing since 2011. Since Ive started with them over 50% of all... my new business comes from my website and/or online presence. I highly recommend Bee Page One!read more

Joseph Guest

17:16 25 May 17

Thank you so much, Great and professional service. Since I've used them my company has been getting a lot more service.... Thanks again for putting me on the map.read more

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Category: Reputation Managment Schools

Online Reputation Management Solution for Private Schools

Online Reputation Management in Education: How Schools Can Set the Right Tone

Reputation Management Training Charter Schools

Reputation Management Training Charter Schools: A Boon for Charter School Communications Directors

REPUTATION MANAGEMENT FOR CHARTER SCHOOLS

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