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School Reputation Management Training

How to Develop and Manage School Reputations Online

Learn best practices for school online reputation management and local search engine optimization

Simple and predictable processes that can be executed by school communications professionals

Since 2011

0k Link Optimized
0 Happy Customers
0% Quality
0 Reputations Improved


School Success Stories

Bee Page One provided very fast and effective information and results.  I would highly recommend using them as part of your communications strategy.

Jeff A. Associate Head of School, Charlotte North Carolina

The team at Bee Page One provided a layman’s term approach.  Our team picked up the processes right away.  We loved the training and are actively putting our skills to work. 

Ted M.  Chief Innovation Officer Concord California

Fast paced and useful information.  I have already recommended your training program to a colleague to help them out too.

Kevin P. Communications Director Spartanburg South Carolina

Online Reputation Management Training for Schools

BEE PAGE ONE®  | School Reputation Control™

BEE PAGE ONE® the educational reputation management leader since 2011.  We deploy our patented systems including School Reputation Control™ and Review Shield™ to propel professional accomplishments and positive reviews to page one online results.  We offer your choice of a full concierge service or training lessons on our systems and methods for your communications team.

Did you know?

According to a recent study, schools with a positive online reputation enjoy a 5-8% higher enrollment rate year over year compared to those schools with a less than favorable page one reputation. In fact, half of consumers 18 to 45 rely on online reviews and news more than referrals from friends or family.  Whether a charter school, private school or public school, this is a must to protect and grow your online reputation.

Would-be students and their parents will conduct an online search of the name and location of your school. Even stakeholders regularly search the school online for routine information. If they find less than flattering critiques or unfavorable news stories, your school is losing enrollment opportunities.

For those schools not actively managing their online image, their future is in the hands of the nameless, faceless reviewers whose complaints aren’t always justified. Even if their gripes are legitimate, the reviews and news stories-and their harmful effects—can linger long after your school has corrected the issue.

Online Reputation management training puts the power over your school’s image back where it belongs – in your hands.

Online Reputation Management Training Objectives:

The purpose of this training is to guide school communication professionals on how to build a brand online by crafting properly structured content and using search engine optimization tactics. The benefit of learning this information is to improve the online brand reputation of the school by properly gaining control and alignment of online page-one results.

  • Page One Text Listings: Listing one through five (5) controlled* and positive content
  • Page One Text Listings: Listing six to 10 controlled and positive content
  • Local Account: Gain control, align & optimize all brand online information and messaging
  • Local Account Reviews: Use existing clients to improve online reviews with a goal of grade of 4-Stars or higher
  • Non-Controlled Listings: Suppress to page two or page three results
  • Content Strategy: Learn to create an online content plan to control the narrative
  • Create Digital Footprint: Profiles and web properties for highest page-page potential
  • Reporting & Automation: Using free software platforms to measure results and auto post content to save time
  • Online Reputation Management Training Manual:  Updates, help desk support and monthly reporting on key metrics

*Controlled is defined as a listing that your team can physically login or is a positive brand results when a user searches the name of the school.

Modules Table of Contents

Module 1

Online Fundamentals 5

1.1 Terms And Definitions 6

1.2 Understanding Your Page One Results 13

Page-one Overview 13

Understanding Local Reviews 17

1.3 How Search Engines Work 18

Dewey Decimal System And Ranking Algorithm 18

Search Tools And Device Rendering 21

Search Engine Market Share 22

Search Engine Preferred Website Platforms 23

1.4 Page-one Improvement Best Practices 24

Keyword Sets 24

Optimization Strategy 25

Module 2

content Strategy 27

2.1 Content And Branding Best Practices 28

Brand Messaging 28

Blogging For Seo 30

2.2 Proper Keyword Selection 31

Keyword Tools And Process 31

2.3 Content Creation And Structure 34

Structing High Quality Seo Content 34

Preparing Content With Tags And Snippets 41

module 3

your Digital Foot Print 50

3.1 Digital Foot Print List And Logins 51

3.2 Fundamentals Of Your Digital Foot Print 52

Types Of Accounts And Profiles 52

3.3 Seo Tagged Content Posting Process 53

Video 53

Power Point 55

Doc And Pdf 60

Article 61

Press Release 64

Twitter 66

Blogging 67

module 4

website Optimization 73

4.1 Understanding Website Structure 74

Seo And Website Structure 74

4.2 Website Optimization 75

Website Main Meta Tags And Descriptions 75

Diagram Of Meta Best Practices 77

Tools For Website 81

4.3 Web Page Optimization 82

module 5

content Strategy 83

5.1 Engagement Strategy And Systems 84

Engagment With Stakeholders 84

Review Shield 85

Best Practices Responding To Reviews 95

Using Email Marketing To Raise Site Traffic 97

5.2 Outbound Marketing Process 98

5.3 Reporting 112

module 6

practice Session 117

6.1 Profiles 118

6.2 Content Posting And Scheduling 119

Automated Posting And Tagging 119

6.3 Reporting 128

Help Desk Process 129

Appendix I

Profile Creation Instructions

Video Tagging Seo Template

Press Release Seo Template

Article Tagging Seo Template

Image Tagging Seo Template

Your Investment

Description Price
Live virtual 2-day training for up to three (3) participants $4,600
Professional Development
School Reputation Control™
Online Reputation Management
Local search engine optimization
Content marketing and media optimization
Complete set of detailed instructions with print screens for future personal profile creation and optimization
Complete set of search engine enhanced tagging templates for your team
Monthly reporting, unlimited help desk and yearly training updates
Total Training and License Fee $4,600*
Includes Yearly license fee for support, reporting and training updates*
*Yearly fee is $1,600
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