School Reputation Management Training
How to Develop and Manage School Reputations Online
Learn best practices for school online reputation management and local search engine optimization
Simple and predictable processes that can be executed by school communications professionals
Since 2011
Bee Page One provided very fast and effective information and results. I would highly recommend using them as part of your communications strategy.
Jeff A. Associate Head of School, Charlotte North Carolina
The team at Bee Page One provided a layman’s term approach. Our team picked up the processes right away. We loved the training and are actively putting our skills to work.
Ted M. Chief Innovation Officer Concord California
Fast paced and useful information. I have already recommended your training program to a colleague to help them out too.
Kevin P. Communications Director Spartanburg South Carolina
Online Reputation Management Training for Schools
BEE PAGE ONE® | School Reputation Control™
BEE PAGE ONE® the educational reputation management leader since 2011. We deploy our patented systems including School Reputation Control™ and Review Shield™ to propel professional accomplishments and positive reviews to page one online results. We offer your choice of a full concierge service or training lessons on our systems and methods for your communications team.
Did you know?
According to a recent study, schools with a positive online reputation enjoy a 5-8% higher enrollment rate year over year compared to those schools with a less than favorable page one reputation. In fact, half of consumers 18 to 45 rely on online reviews and news more than referrals from friends or family. Whether a charter school, private school or public school, this is a must to protect and grow your online reputation.
Would-be students and their parents will conduct an online search of the name and location of your school. Even stakeholders regularly search the school online for routine information. If they find less than flattering critiques or unfavorable news stories, your school is losing enrollment opportunities.
For those schools not actively managing their online image, their future is in the hands of the nameless, faceless reviewers whose complaints aren’t always justified. Even if their gripes are legitimate, the reviews and news stories-and their harmful effects—can linger long after your school has corrected the issue.
Online Reputation management training puts the power over your school’s image back where it belongs – in your hands.
Online Reputation Management Training Objectives:
The purpose of this training is to guide school communication professionals on how to build a brand online by crafting properly structured content and using search engine optimization tactics. The benefit of learning this information is to improve the online brand reputation of the school by properly gaining control and alignment of online page-one results.
- Page One Text Listings: Listing one through five (5) controlled* and positive content
- Page One Text Listings: Listing six to 10 controlled and positive content
- Local Account: Gain control, align & optimize all brand online information and messaging
- Local Account Reviews: Use existing clients to improve online reviews with a goal of grade of 4-Stars or higher
- Non-Controlled Listings: Suppress to page two or page three results
- Content Strategy: Learn to create an online content plan to control the narrative
- Create Digital Footprint: Profiles and web properties for highest page-page potential
- Reporting & Automation: Using free software platforms to measure results and auto post content to save time
- Online Reputation Management Training Manual: Updates, help desk support and monthly reporting on key metrics
*Controlled is defined as a listing that your team can physically login or is a positive brand results when a user searches the name of the school.
Modules Table of Contents
Module 1
Online Fundamentals 5
1.1 Terms And Definitions 6
1.2 Understanding Your Page One Results 13
Page-one Overview 13
Understanding Local Reviews 17
1.3 How Search Engines Work 18
Dewey Decimal System And Ranking Algorithm 18
Search Tools And Device Rendering 21
Search Engine Market Share 22
Search Engine Preferred Website Platforms 23
1.4 Page-one Improvement Best Practices 24
Keyword Sets 24
Optimization Strategy 25
Module 2
content Strategy 27
2.1 Content And Branding Best Practices 28
Brand Messaging 28
Blogging For Seo 30
2.2 Proper Keyword Selection 31
Keyword Tools And Process 31
2.3 Content Creation And Structure 34
Structing High Quality Seo Content 34
Preparing Content With Tags And Snippets 41
module 3
your Digital Foot Print 50
3.1 Digital Foot Print List And Logins 51
3.2 Fundamentals Of Your Digital Foot Print 52
Types Of Accounts And Profiles 52
3.3 Seo Tagged Content Posting Process 53
Video 53
Power Point 55
Doc And Pdf 60
Article 61
Press Release 64
Twitter 66
Blogging 67
module 4
website Optimization 73
4.1 Understanding Website Structure 74
Seo And Website Structure 74
4.2 Website Optimization 75
Website Main Meta Tags And Descriptions 75
Diagram Of Meta Best Practices 77
Tools For Website 81
4.3 Web Page Optimization 82
module 5
content Strategy 83
5.1 Engagement Strategy And Systems 84
Engagment With Stakeholders 84
Review Shield 85
Best Practices Responding To Reviews 95
Using Email Marketing To Raise Site Traffic 97
5.2 Outbound Marketing Process 98
5.3 Reporting 112
module 6
practice Session 117
6.1 Profiles 118
6.2 Content Posting And Scheduling 119
Automated Posting And Tagging 119
6.3 Reporting 128
Help Desk Process 129
Appendix I
Profile Creation Instructions
Video Tagging Seo Template
Press Release Seo Template
Article Tagging Seo Template
Image Tagging Seo Template
Your Investment
| Description | Price |
|---|---|
| Live virtual 2-day training for up to three (3) participants | $4,600 |
| Professional Development | |
| School Reputation Control™ | |
| Online Reputation Management | |
| Local search engine optimization | |
| Content marketing and media optimization | |
| Complete set of detailed instructions with print screens for future personal profile creation and optimization | |
| Complete set of search engine enhanced tagging templates for your team | |
| Monthly reporting, unlimited help desk and yearly training updates | |
| Total Training and License Fee | $4,600* |
| Includes Yearly license fee for support, reporting and training updates* | |
| *Yearly fee is $1,600 |
